Led by a private sector Board of Directors, Tourism Chilliwack was incorporated in December 2006 with the City
of Chilliwack the sole shareholder. Tourism Chilliwack was originally established in 1998 as a subsidiary of the
Chilliwack Economic Partners Corporation (CEPCO).
Tourism Chilliwack is based at the
Chilliwack Visitor Centre and is a
leading Community Destination
Marketing Organization in British
Columbia, with a mandate to
strengthen the tourism industry in
the City of Chilliwack. The mission of
Tourism Chilliwack, “
Working together
with the tourism industry, to attract
and retain visitors to our community,”
captures the partnership approach
necessary to increase the economic
benefits derived from the tourism
industry for our community.
A main strategic objective for Tourism
Chilliwack is to increase overnight
visitors to Chilliwack. A range of
programs and services are offered
to engage the tourism industry and
the community in working together
toward this objective. The overall
strategies are well-balanced and
include visitor services, marketing,
sector and partnership development
and a business minded approach that
allows the organization to explore
non-traditional opportunities
for revenue generation and the
provision of services.
Since January 2012, Tourism
Chilliwack has been the facility
manager of Chilliwack Heritage Park.
The facility is home to a wide range
of events and activities throughout
the year. As a manager of the facility,
Tourism Chilliwack’s objectives are
to increase the economic impact
of the facility on the community,
implement a strategic plan that
guides improvements and capital
investment, and ensure operations
remain financially sustainable.
The Chilliwack Visitor Centre is open
year round and benefits from a
highly visible and accessible location
alongside Highway #1. It receives
many positive comments on the
amount and quality of information
available for both local residents
and visitors. Tourism Chilliwack is
proactive in exploring new ways to
provide visitor services and takes
advantage of highway signage, social
media, blogging, and other online
technology to accomplish
this objective.
Tourism Chilliwack also provides
the materials necessary to properly
market Chilliwack as a visitor
destination. An extensive library of
quality high definition video footage
and photographs of Chilliwack
and the surrounding area has
been compiled. The community
marketing materials build upon
the tag line ‘
The Great Outside’
and
also include a Regional Experiences
Guide, maps, and sector/activity
focused initiatives that promote agri-
tourism, arts and culture, hiking,
and fishing.
The business minded approach
of Tourism Chilliwack provides
expanded revenue opportunities
not dependent upon government
funding. Since 2007 Tourism
Chilliwack has been the owner/
operator of the Chilliwack Flag Shop
franchise, one of twelve locations
across Canada. This business
initiative better utilizes the high
profile nature of the Visitor Centre by
attracting people year round.
Tourism
Tourism
Tourism Chilliwack Inc.
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