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cores to pedestrian-friendly commercial develop-
ment.
4. Promote the central commercial areas of Yarrow
and Rosedale as:
a) A community centre where residents shop,
work, obtain services and celebrate local events;
b) An attraction to visitors with arts and craft
stores, restaurants, services and cultural activi-
ties;
c) A historic place that showcases local heritage,
architecture and landmarks; and
d) A pedestrian focus where sidewalks, store
fronts, streetscape and roadway configuration
present a unified design that enhances the walk-
ing experience, while creating a vibrant market
place.
TOURISM
OBJECTIVES
1. Work with Tourism Chilliwack to implement a
comprehensive destination management strategy
for Chilliwack that includes marketing, visitor ser-
vices, and partnership development.
2. Guide the expansion of tourist accommodation to
support commercial centre development.
3. Reinforce tourism as an important economic sec-
tor and a major land use that helps develop com-
munity cores and commercial corridors.
4. Expand efforts to attract group visitors to Chilli-
wack.
POLICIES
1. Identify appropriate sites, through neighbour-
hood planning or specific land use designation, to
help promote the development of fixed roof tour-
ist accommodation.
2. Maximize tourism growth opportunities with a
business environment that supports tourism’s
current and future needs, viability and sustain-
ability in Chilliwack.
3. Consider the impact of development and policy
decisions on the tourism industry.
4. Work with CEPCO and Tourism Chilliwack to at-
tract tourism industry investment in products, fa-
cilities and activities.
5. In partnership with the operator, support the con-
tinuous development of Chilliwack Heritage Park
for maximum economic return to the community.
6. Support the efforts of Tourism Chilliwack and oth-
er community organizations in attracting meet-
ings, conventions, events, and sport groups.
DOWNTOWN REVITALIZATION
OBJECTIVE
Revitalize the downtown as Chilliwack’s foremost
City centre.
POLICIES
1. Work closely with stakeholder groups and organi-
zations in implementing the Downtown Land Use
and Development Plan and Revitalization Task
Force Report recommendations.
2. Identify revitalization opportunities to attract res-
idents and visitors to the downtown during the
day and at night.
3. Create a vibrant mix of residential, street-front re-
tail, business, civic, recreation and entertainment
developments.
4. Create a strong population base for the down-
town by densifying the core and adjacent neigh-
bourhoods.
Goal 3 - Grow the Economy