CITY OF CHILLIWACK | 2024 Annual Report 32 33 2024 Annual Report | CITY OF CHILLIWACK STRATEGIC GOAL #5 CONTINUED: VIBRANT ECONOMY Contract with CEPCO for promotion of economic development and encouragement of focused development in critical areas. Work to create an environment that is positive to business creation. HOW WE WILL GET THERE WHAT WE ACHIEVED IN 2024 TOURISM Maintain, enhance and promote Chilliwack's natural beauty and walkability. Enhanced crosswalks with pedestrian activated flashing beacons at five locations in the downtown area. Continued to implement improvements identified in the Cycle Vision and Active Transportation Plans to create connectivity with existing trails and facilities. ✓ DOWNTOWN REVITALIZATION Encourage redevelopment in the downtown area. Revitalization tax exemptions available to promote business reinvestment in the downtown core. Continued multi-phase downtown redevelopment at District 1881. Approved public art to continue to enhance the downtown area. Completed the Paramount Alley breezeway project connecting the Victoria Avenue parking lot to the recent revitalized Yale Road frontage between Young Road and Nowell Street. Completed road rehabilitation on several downtown streets: • Nowell Street – First Avenue South to the railroad tracks. • Reece Avenue – Young Road to Williams Street. • Mary Street – Hocking Avenue to Princess Avenue. STRATEGIC GOAL #6: CONNECTED COMMUNITY Provide opportunities to hear from the community, meet with other levels of government and share information throughout the community. HOW WE WILL GET THERE WHAT WE ACHIEVED IN 2024 SHARE INFORMATION Make timely and accurate information available to the community. Over 47 print ads placed and two radio campaigns run to communicate information. 18 press releases issued. Responded to more than 158 media enquiries. Shared monthly e-newsletters about general City news and transportation projects. City website updated regularly. Information shared through the City's Facebook and Twitter accounts five days a week. The City has 17,608 Facebook followers, 8,693 Twitter followers, and 2,047 followers on LinkedIn. Launched Instagram with 743 followers. Alertable app helped amplify emergency communication to 8,901 subscribers. Created brochures and community information campaigns. Provided education and service alerts through the Curbside Collection app, which has over 28,000 users. Published neighbourhood profiles that summarize 2021 Census demographic data in easy-to-read brochures. Created brochures explaining new small-scale housing regulations. Engaged a consultant to facilitate community engagement on the City’s Official Community Plan. Reintroduced the Leisure Guide, a collaboration between several community organizations and facilitated by the city. RELATIONSHIPS Build and maintain relationships with other governments, organizations, and the community. Continued to build relationships with the development community. Ongoing dialogue between City elected officials and other municipal, provincial, federal and First Nations officials. Hosted UFV students and the public for City Studio project showcase.
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