2019 Annual Report

Annual Report 2019 37 15,000 PEOPLE SERVED AT THE CHILLIWACK VISITOR CENTRE 217,450 VISITORS TO HERITAGE PARK 14,000 INSTAGRAM FOLLOWERS 98,000 VISITORS ATTENDED THE TULIP & SUNFLOWER FESTIVALS Chilliwack Heritage Park ƒ Welcomed 74 large scale shows, 62 smaller shows, and a wide range of local and evening rentals ƒ Building upgrades included dedicated entrances and washrooms on Floors 1 and 2 and solid roll up doors between floors Tourism Chilliwack ƒ It has been four years since the launch of the #ShareChilliwack campaign. The hashtag has now been used over 82,000 times. The Instagram account now has over 14,000 followers sharing and engaging in the #sharechilliwack movement ƒ Implemented year 3 of the 5 year Strategic Business Plan and Marketing Tactical Plan for Tourism Chilliwack ƒ Launched a new Chilliwack branded clothing line and gear ƒ Tourism Fraser Valley Group (Hope, Harrison, Chilliwack, Mission, Abbotsford and Langley) in partnership with Destination BC continue to market together to create destination awareness ƒ Implemented niche cooperative marketing initiatives: Cultus Lake, Cycle Guide, Circle Farm Tour, Hiking Guide, Stó:lō Place Names, “Meet the Maker” series ƒ Enhanced all sizes of sporting events in Chilliwack by providing welcome packages and other related resources ƒ Attended the BC Tourism Industry Conference, the Canadian Association of Exposition Management Conference, and the Canadian Inbound Tour Operators - Asian Pacific Trade Show ƒ Supported Chilliwack Tulip Festival and the Chilliwack Sunflower Festival