Page 27 - rev city-of-chilliwack-annual-report-web

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Tourism Chilliwack
is based at the
Chilliwack Visitor
Centre and is a
leading Community Destination
Marketing Organization in British
Columbia, with a mandate to
strengthen the tourism industry
in the City of Chilliwack. The
mission of Tourism Chilliwack,
“Working together with the
tourism industry, to attract and
retain visitors to our community,”
captures the partnership
approach necessary to increase
the economic benefits derived
from the tourism industry for our
community.
Tourism
Over 18,000
people served
at Chilliwack
Visitor Centre in 2012.
2012 Highlights
»
»
Managed operations and
marketing at Chilliwack Heritage
Park
»
»
Welcomed 54 large scale events,
34 smaller events, and a wide
range of evening rentals that
attracted approximately 165,000
people
»
»
Community Infrastructure
Improvement Fund Federal Grant
for new ventilation system at
Chilliwack Heritage Park
Cultus Lake
»
»
Launched a new cooperative
destination marketing program in
partnership with the Cultus Lake
Park Board
Hand Picked in the Valley
»
»
Award winning leisure travel
marketing campaign in partnership
with Langley and Abbotsford
Fish Chilliwack
»
»
Comprehensive sport fishing
cooperative marketing program
»
»
Extensive use of social media and
other online marketing initiatives
»
»
7th year of award winning regional
Circle Farm Tour Program
»
»
Coordinated 4th Slow Food Cycle
Tour - an agri-tourism event with
over 600 participants
»
»
Self guided Artisan Tour brochure
of studios/galleries completed for
5th year
»
»
Owner/Operator of Chilliwack Flag
Shop franchise
»
»
Community Service Provider for
WorldHost Training courses from
Tourism British Columbia
»
»
Showcase Chilliwack with high
definition video footage and
photography
»
»
Member of BC Sport Tourism
Network
»
»
Held 9th Annual Business on
the Green Golf Tournament in
partnership with the Chilliwack
Chamber of Commerce
tourism
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www.chilliwack.com